New research has revealed the best and worst states for budding advertising professionals to begin their careers in the industry, with New York named the state workers will have the second lowest disposable income.
Many will be looking to launch their advertising career in the United States, as the country is expected to account for most of the global ad spending this year, forecast to reach $422.30bn.
With this in mind, marketing experts Skyline Social have identified which states people should focus their job search for work in entry-level advertising jobs on and which they should avoid if they are flexible on location.
The study compared the median entry-level annual salary for advertising jobs in each state against the required pre-tax annual living income, to identify which state would leave you with the most and least disposable income.
According to the findings, those aspiring to work in advertising will be left with the second lowest disposable income based on an entry-level role in New York. The median entry-level advertising salary pre-tax in The Empire State was found to be $84,018, which is $28,140 higher than the annual living wage of $55,878.
This means that an entry-level advertising salary would cover 150.4% of the $55,878 needed for essential living costs before taxes.
New York ranks joint second with Hawaii as the state with the second lowest disposable income, with the required annual income in Aloha State being $56,841 compared to a salary of $85,464.
Massachusetts has the lowest disposable income, covering only 142.8% of the $58,009 living wage needed, against a median entry-level advertising salary of $82,813.
California is third, with a median entry-level salary of $89,427, which covers 157.4% of the $56,825 necessary for living costs.
