John Moore, otherwise known as The Collaborator, recognized that the Sales Enablement profession needed help; and that’s what he sat out to do in the early days of his passion project, launching a podcast, a website, and a global community with more on the way.
Moore notes, “While the profession has grown, there is a great deal of inconsistency in the profession due to lack of common practices, definitions, and skills across the globe.” He goes on to note that “the people, the businesses they work within, and their customers are the ones suffering. That’s why I started this project in the first place, to build up the profession and the people within it.”
As Moore leaves his current full-time role behind, Trust Enablement is already a recognized global voice in the Enablement community, giving funded competitors a challenge.
Trust Enablement is launching Sales Enablement consulting services right away to fuel the ongoing passion that Moore brings to giving back to this developing profession. Moore notes that, with this revenue stream, he hopes that he, and the team that joins with him, can transform the Enablement profession into a viable career path for new graduates while continuing to see it grow in terms of impact and respect throughout organizations everywhere.
