In a remarkable fusion of entertainment and gaming, MN2S talent agency has orchestrated an unprecedented partnership between Arnold Schwarzenegger and World of Tanks.
The Managing Director of MN2S talent agency, Sharron Elkabas, has focused his multiple decades of experience in the talent management industry to putting these synergistic partnerships together. Before Schwarzenegger, it was Chuck Norris and Vinnie Jones who he and the MN2S team had partnered with World of Tanks.
MN2S has taken an unconventional step forward in the world of talent management, using outside-of-the-box thinking and strategic partnerships to help brands achieve the results they desire through curated talent.
“The power of celebrity is stronger than ever, and working with talent is an incredibly effective way for brands to get attention in a very crowded and increasingly competitive marketplace” says Elkabas.
Elkabas speaks fondly about partnering Arnold Schwarzenegger with World of Tanks.
“I’m really proud that we managed to continue growing our business and came out the other side stronger than ever and one of the most exciting experiences for me has been working with gaming companies,” says Elkabas.
“With over 100 million users, we partnered Arnold Schwarzenegger with World of Tanks to appear in the game as part of a two year deal.”
A press release on the MN2S website discusses the partnership between Wargaming and World of Tanks.
The former Governor of California said, “Working together with the team at Wargaming on this special event has been a great experience and I know it’s something that will get the players excited,” Arnold commented on the partnership.
“I have a long history with tanks as I own the M-47 Patton that I drove in the Austrian Army when I was 18, so I know of the thrill commanding these steel beasts!”
Schwarzenegger goes on to say that it had been years of his friends on Reddit asking him about a partnership with World of Tanks, and he’s thrilled that he is finally able to give fans the partnership they have been asking for for years.
While the partnership activated in 2021, MN2S continues to work within the gaming industry, helping brands partner with talent, and it has been a fantastic journey for the team as well as Managing Director Sharron Elkabas.
“It’s always such a pleasure working with their teams and seeing how the deals unfold and how the talent is incorporated into the game,” says Elkabas.
Elkabas says working with Arnold was particularly fantastic. He went along to the World of Tanks shoot with his son in Los Angeles.
“I heard Arnold was a consummate professional and he lived up to that reputation,” says Elkabas.
“He was the nicest guy and spending a couple of days with him on a shoot was a real experience for me. It was also a great learning curve. We’re working with World of Tanks on future campaigns and have some really exciting things lined up for the coming years,” says Elkabas.
On the note of MN2S as a talent agency, Elkabas says, “We’re always searching for new and exciting ways to innovate and stay ahead of the curve. In the past, we’ve consistently adopted new technology earlier than most other agencies in our space, and we’ve moved into digital distribution earlier than our competitors.”
“We invested in digital when other agencies were still relying on a more conventional approach.”
Elkabas and the team at MN2S are always staying ahead of the curve and are excited for future partnerships to come.
