Kubient (NasdaqCM: KBNT, KBNTW), a cloud-based software platform for digital advertising, today announced ad-tech industry veteran, Mitchell Berg has joined as the Company’s Chief Technology Officer (“CTO”). In this role, Berg will report directly to Paul Roberts, Founder, Chairman, CSO, and CEO.
Berg adds more than 20 years of technology, engineering, and executive management experience to the Kubient team. Most recently, Berg served as CTO for Koddi, leading the product and technology teams to develop ad-tech products that enhance the company’s marketplace offering. He held the same role at Vroom prior to their IPO, where he led the rebuild of the technology team to redesign and scale out the online car buying experience, including developing underlying technology required to advertise and market to prospective customers, and enhance data science and analytics functions. At Dailymotion, Berg architected and developed a new ad-tech platform to support the monetization of Dailymotion video content which included real-time ad serving and auction exchange. Throughout his industry tenure, Berg also held senior level roles at prominent ad-tech companies, such as IgnitionOne, Kikin, and SEMPlest.
Under his leadership, Berg will further develop the Company vision for its technology offerings, including Kubient’s flagship product, Kubient Artificial Intelligence (“KAI”), as well as work closely with the Company’s data science team.
“This past year has certainly been a transformative year at Kubient and the driving force behind this progress stems from our C-Suite team,” said Paul Roberts, Founder, Chairman, CSO, and CEO. “Mitch brings tremendous industry knowledge and experience in scaling advertising technology businesses and is an extremely valuable add to our team of seasoned leaders. Adding him to our executive bench propels us for further growth in 2022 as we look to continue enhancing the capabilities of our solutions.”
Mitchell Berg, Kubient CTO added: “The ad-tech industry is experiencing a period of disruption and a company like Kubient is well-positioned to help brands, publishers, and agencies mitigate current issues in the advertising supply chain. Fraud is a serious threat that our industry is only now starting to prioritize and tackle. I’m eager to work with the incredible team Kubient has assembled to ensure advertising dollars are no longer wasted on fraudulent traffic.”
In addition to Berg’s professional qualifications, he holds a Master’s Degree in Systems Engineering from the University of Virginia, a PhD in Industrial Engineering from the University of Pittsburgh, and an MBA in Technology Management from the University of Washington.