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Lowe’s Launches Nominations for Hometowns Community Revitalization Initiative

D’Arcy Sardone by D’Arcy Sardone
January 27, 2025
in Hospitality
A A
Lowe's Invites Communities to Nominate Projects for Lowe's Hometowns

Lowe's Invites Communities to Nominate Projects for Lowe's Hometowns

Lowe’s has officially kicked off a call for project nominations as part of its ambitious Lowe’s Hometowns initiative, committing $100 million over five years to support community revitalization efforts across the United States. This year alone, the company plans to distribute $10 million in grants aimed at funding 100 renovation projects and facilitating an additional 1,700 improvements, all chosen by Lowe’s associates.

From now until February 18, individuals and local nonprofits can submit nominations for community projects at Lowes.com/Hometowns. The initiative is expected to benefit over 500,000 people in the year following project completion in 2024, with more than 3 million expected to benefit since the program’s inception in 2022.

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Previous projects funded by Lowe’s Hometowns have included significant upgrades in various communities. Notable examples from last year include the expansion of veteran housing in Sioux Falls, South Dakota, renovations at the volunteer fire department in Scotland, Connecticut, and the transformation of a kitchenette into a full kitchen in LaFollette, Tennessee, aimed at helping children transitioning into foster care.

“Helping our neighbors and communities is what Lowe’s does best,” said Marvin Ellison, chairman and CEO of Lowe’s. “Over the last three years, Lowe’s Hometowns has inspired thousands of community improvement projects across the country, which have been brought to life by our associates’ ability to solve problems and get things done. I am excited to see the difference we will make in 2025.”

Lowe’s Hometowns capitalizes on the unique skills and expertise of its red vest associates, who are deeply rooted within their communities. The program harnesses their DIY prowess, strong community ties, and extensive professional network to enhance and beautify essential community spaces.

Jennifer Sirangelo, president and CEO of Points of Light, Lowe’s trusted community impact partner, emphasized the urgent need for community investment. “Communities have urgent needs for investments and volunteers nationwide. Lowe’s empowers communities to make the improvements they imagine a reality through the Lowe’s Hometowns program,” she stated. “Grants and employee volunteers support locally identified projects, like expanding food banks and refreshing shared spaces, to fill critical gaps and create sustainable, positive changes.”

With a commitment to comprehensive community support, Lowe’s Hometowns aims to transform neighborhoods and uplift the lives of those in need, fostering a collaborative spirit among residents, businesses, and organizations alike.

For those interested in making a difference in their community, the nomination period is open now until February 18. Visit Lowes.com/Hometowns to submit your project proposal and contribute to the revitalization efforts in your area.

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