The projects that stand a chance to survive this bear market must have a clear value proposition and bring real utility to their users. Yet, the project’s marketing efforts might be the most significant factor.
Often, a great sense of community and belief runs through projects which manage to stick around for more than one bear market.
Traditionally it’s been easy to do marketing for various niches. However, blockchain technology is new, and most people still fail to grasp the concepts of this emerging industry. Hence, it’s also hard for agencies to have a meaningful impact on new blockchain projects.
Hiring a standard marketing agency works to a certain degree; the question is how well it works and if there is a disconnect between projects and agencies, specifically regarding a lack of knowledge about crypto and blockchain.
Specialization is a must; the more specialized the service, the better the fit for the potential customer. For example, if you need your car engine fixed, you’d want a car mechanic, not a plumber.
Cryptocurrency agencies must cover all aspects of marketing. However, since running pay-per-click campaigns tend to be problematic on Google, there is a significant need for specialization in driving social engagement and growing communities.
An ideal marketing agency understands the business it promotes in detail, including strengths, weaknesses, the customer profile, and the pain points the company is solving.
I am pointing out that it takes knowledge of the product to market it successfully.
Furthermore, acquiring knowledge about any topic takes passion which can inspire marketers to get emotionally involved in their efforts leading to better results.
We wouldn’t want to learn, let alone market anything, if we didn’t see value in what we are researching, studying, and learning.
In this regard, knowledge, and understanding create the trust between entities that eventually become partners.
When both sides of the coin are on the same page, magic happens.
In the last few years, marketing agencies have started bridging this gap of disconnect. To illustrate the elimination of this gap, I want to highlight one such relationship.
Some Background on Connect Crypto Marketing
Having been around since 2018, Connect Crypto Marketing is already a veteran within crypto marketing circles. Since its inception, CCM has helped more than 200+ blockchain clients to scale and acquire funding.
Some of their biggest clients are Pitbull and Synthetix, and the list is growing.
The Co-founders, Kyle, and Patrick met in 2015, and both came from a sales background. However, they shared a passion for all things crypto, which formed the base for their friendship. Around 2016 they started helping out with marketing on various crypto projects. Both noticed a gap in the market for this niche, so they took off on a mission to create one of the world’s leading cryptocurrency marketing agencies.
After attending various blockchain & digital marketing courses, Connect Crypto Marketing was born in 2018. After a slow start, a few contracts started stacking up in the portfolio, and the agency has grown steadily since then.
The Connect Crypto Marketing team is socially active on Instagram, Twitter, LinkedIn, and TikTok, where they frequently post updates about projects, the crypto market, and educational material. Providing free additional value has seen their following grow, especially on Twitter and TikTok.
What is STASH Capital?
As you probably have noticed, the financial markets are in turmoil, and there is blood in the streets if you will. Yet, one low-cap DeFi project isn’t seeing the capitulation as in most other projects.
STASH has partnered with Asia Digital Bank and is offering a new way of banking seamlessly through the metaverse. The $STASH token is an auto-compounding, high-yielding asset which can supply a stable stream of returns to its holders.
STASH is currently early in its launch phase. They have launched their website and introduced their whitepaper and withstood the adverse market with a successful launch. The project has been listed on CoinMarketCap and CoinGecko. They will also introduce P2E gaming, metaverse with battle arena, NFT hub, and Business-Centric MetaVerse STASHCITY, ensuring an engaging experience.
In addition, this Avalanche chain project brings unique offerings to its holders. The aim is to change how we use crypto, making it more accessible for daily transactions like never before.
The Connect Crypto Marketing / STASH partnership
After speaking to Crypto Connect Marketing, CEO Oliver realized that marketing would be one of the critical factors in driving this new project. So he brought them on to head all marketing efforts for STASH.
Along with his wealth of experience in the business and financial world, this looks like a winning partnership. Any regular marketing agency would have failed to impact Oliver similarly. But due to the market-specific strategies that the team laid out, Oliver and his development team decided to get them on board.
The joint approach of team STASH & Connect was to take all the already tried and tested ideas and evolve them to bring the unique utility & use case of the digital banking function offered by STASH to the crypto space. In addition, taking the core visions and utilities of the project and straightforwardly presenting them made investors realize they wanted to be part of the process.
Another goal was to take this project to AVAX and establish a strong community and more buzz around the qualities of STASH. The specialized marketing swayed some investors from Binance Smart Chain to consider AVAX as another investment avenue, so the project started growing.
Since we are in a crypto winter and most projects are in lots of pain, STASH is experiencing a different type of pain: growing pain.
Of course, it remains to be seen whether this project will survive winter and come out the other end even more potent than it was entering.
What is certain is that having a passionate marketing team that wants a project to succeed doesn’t hurt. The more people join forces to move the needle in the preferred direction, the better.
Energy flows where attention goes.
Conclusion
- Applying a one size fits all marketing approach is detrimental to any company, especially blockchain-related projects. The sector is new, and traditional marketing agencies know less about and have less passion for the crypto industry.
- Businesses often create great partnerships through sharing the same passions and the will to help each other. Marketing isn’t exempt from this.
- By no means is great marketing a guarantee for success. Still, it increases the chances of survival through a cryptocurrency bear market tenfold.
Written by Crypto Liberator
