Primo Golf Apparel is excited to announce an NIL partnership with Brigham Young University golfer Carson Lundell. Primo Golf is a Utah based golf apparel company that focuses on designing clothing for the athletic golfer. Primo, best known for selling their “golf jogger”, started in 2020 and has been quickly growing since then.
“Partnering with Carson is a great move for us because he perfectly embodies our audience and customer base. Carson’s accomplishments speak for themselves and we can’t wait to see his continued success on the golf course,” says Primo Co-Founder Matty Gay.
Carson, a top 100 amateur in the world, looks to continue strong play going into his senior season at BYU. Last season, Carson had three first place finishes, which led him to being named an NCAA All-American Team Honorable Mention.
“I’m excited to join Team Primo and to have the opportunity to wear their gear while I compete. I’ve been extremely impressed with their joggers and shorts and how they are able to bridge the gap between comfort and style. I’m looking forward to working with them and continuing to elevate my game together,” says Carson Lundell.
As an e-commerce company with a presence on Instagram and other social media platforms, Primo looks forward to creating quality video and photo content with Carson. “We understand that creating engaging social media content is a critical way to set ourselves apart. We believe that our golf-obsessed audience will be interested in getting an insight on the game from one of the top NCAA golfers in the country,” says Matty Gay.