DDB Worldwide announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. Tobin joins DDB to oversee all global and North American internal and external corporate communications.
Tobin will report directly to DDB Worldwide CEO Marty O’Halloran on marketing communications, brand management, media relations, corporate social responsibility, and internal and cultural communications.
O’Halloran said: “We are thrilled to have Donna joining DDB to help shape our global narrative and connect our refreshed vision with the wider market. Her diversified background and unique understanding of both brand marketing and the advertising agency landscape will be invaluable to our organization as we invest more in the DDB brand moving forward.”
Tobin brings a diverse set of skills and over 20 years of agency and brand experience in marketing and advertising to her role. Tobin has worked within and led global agencies such as Arnold Worldwide, Grey, and VaynerMedia and has extensive experience running global brands and leading marketing, communications, and product development across industries, including food and beverage, fashion and toys at companies such as Ocean Spray, Hasbro, and WPP’s Kantar.
Most recently, she was the EVP of Marketing, Communications, Events, and Partnerships at the American Association of Advertising Agencies (4A’s), where she led the organization’s new vision, mission, marketing, and communications strategies, and the re-imagination of the 4A’s virtual thought leadership events. Tobin’s expansive background in the marketing and communications landscape will inform her approach to this new role.
“I am extremely excited to be joining DDB Worldwide during this time of cultural and creative transformation under Marty’s and Ari Weiss’ leadership. I’ve always admired DDB’s incredible creative legacy and am honored to be a part of the continuously innovative path forward with such amazing, super talented global teams,” said Tobin.
Her appointment follows the addition of Lindsay Bennett to the global communications team, joining DDB Australia, where she has led the Marketing and New Business function since 2019.