A successful entrepreneur is one that can distinguish their product from the competition. They recognize the gap in the market and focus on providing their customers with the best product and experience. Naru Organics is one such company created by Kaitlin Polk. She spent years developing and perfecting the self-tanning product.
Kaitlin Polk’s passion for organic, clean skincare began in 2014 while living in Melbourne, Australia. The conventional self-tanner products gave her rashes, so she decided to develop a new formulation. She learned all about natural, non-toxic ingredients and discovered an untapped market. She was determined to create an organic self-tanning product not only for herself but also for others. Consumers interested in organic, natural, non-toxic products formed the core of her target audience. Since she had no prior experience, it took her a while before perfecting the product with no synthetic dyes, fragrances, or toxins. The product contains ingredients such as Camellia Japonica (Tsubaki) Oil from Japanese Camellia flowers, native to southern Japan. It nourishes, soothes, and helps restore the elasticity of the skin. Other ingredients include Aloe Vera juice, Sweet Almond oil, Seed oil, Vitamin E, etc.
Kaitlin Polk was successful with Naru Organics’ self-tanner because she understood what was missing in the market. The market is moving towards organic products, so she created a product that fits the niche. The self-tanner was an instant hit with the users since it was healthy for their skin. Kaitlin says, “It takes a lot of time, effort, trial and error to launch a product. But if you have a product that sets you apart, you should go for it and not get deterred by setbacks.” The product is also competitively priced. It can be made available to a large audience and does not burn a hole in their pocket.
If you’re on the hunt for clean, organic products, check out Naru Organics. The company might soon expand into new products since there is an increasing demand for organic skincare products. Every new and budding entrepreneur can take inspiration from the journey of Kaitlin Polk.