The production, distribution, and sale of alcoholic and non-alcoholic beverages generate billions of dollars in the United States and worldwide every year. In the United States, the beverage industry is valued at $146 billion. The U.S. drink industry includes both alcoholic and non-alcoholic beverage production and distribution. On average, alcoholic beverage sales generate roughly $252.82 billion annually across the nation, while non-alcoholic drink sales bring in an estimated $414,838 million per year.
Industry watchdog, PipeCandy recently said that: “It is an exciting time to be in the beverage industry. Products such as… cold brew coffee, and hard seltzer which are largely considered as non-existent, are now filling the front and center of grocery display cases. On the other hand, the news products such as CBD infused beverages, vegan beverages are in demand as well. Changes in lifestyle and consumption habits of the new-age consumers are two major reasons driving this change. New age consumers, mainly millennials are health-focused. They are expecting functional benefits from their beverages that are consumed on a regular basis.
This behavior has led to the rise of a new category of beverages called “miracle drinks”. CBD infused sparkling water, plant-based milk beverages are popular examples under this category. The global beverage market is driven by consumer demand for premium/super-premium products. This is mainly due to the increase in the young-adult demographic, coupled with the increase in the spending power of millennials.” Active companies in the markets this week include Splash Beverage Group, Inc. (NYSE: SBEV), Anheuser-Busch InBev SA/NV (NYSE: BUD), The Coca-Cola Company (NYSE: KO), Celsius Holdings, Inc. (NASDAQ: CELH), Constellation Brands, Inc. (NYSE: STZ).
