La Bamba New York, or more simply ‘La Bamba,’ launching July 15, is an upscale startup fashion brand with designs that are focused on utility as well as aesthetic. As Founder and CEO Arabella Neapoli puts it, “La Bamba New York was created for those who take pride in what they choose to wear but don’t want to sacrifice functionality. Our designs keep the wearer in mind at all times and serve to complement and inspire.”
Each of the swimsuit collection’s pieces are primarily composed of a white, black, or tan linen blend and are meant to be worn from ‘beach-to-street,’ making them perfectly suited for the summer season. Of these pieces are the Muscovado Bikini, Dolce Trunks, and Cloud Bikini, all quick to dry and as comfortable as they are high-fashion.
To kick things off, this July 16 and 17 weekend, La Bamba will be parking their very own branded food truck in SoHo and Meatpacking District serving a sweet treat to promote their sweet new line. In partnership with Food Truck Promotions— an experiential marketing agency that creates immersive brand experiences across the U.S.— La Bamba will get the opportunity to bring their brand right to the streets of New York City.
Please feel free to stop by the branded food truck anytime between 11 a.m. to 5 p.m. on both days, grab a free donut, and fall in love with the La Bamba brand. There’s definitely more of La Bamba to come, but it all starts this weekend!
