Whether it is a PR piece or a new product page, you need to make sure that your content is as accessible as possible. According to MySEO, there are several easy steps that you can take to do so, and this means that your content could potentially reach a much wider audience.
Font and Presentation
The first thing you always need to be aware of is how your copy looks on the webpage. You need to make sure that it is as neat and as easy to read as possible. Firstly, you need to pick a good font. While one might catch your eye because it looks pretty, it could be too complicated for some to process. If people cannot work out what your content says due to the font, they are obviously not going to engage with it.
One other important factor to notice is how your content is arranged. We do not like to try to read large blocks of text. Make your paragraphs short and snappy, and try to vary your sentence length so the copy does not appear monotonous.
Language Support
Do you receive a lot of interest from countries where English is not a major language? Though those visiting your site might have some knowledge of the English language, a good and welcoming move on your part is to put language support in place. Just take a look at a site that hosts a backgammon table online as an example. They have language support for the benefit of all their customers so retention potential is maximized.
You also need to make sure that this is accurate. Try to work with native or fluent speakers so the translation is as close as it can be while still reading as natural in its new tongue.
Closed Captions
If you produce video content, you need to make sure that you add closed captions to it. These are very different from subtitles, and you might even have to add closed captions depending on the broadcasting laws of your country.
Make sure that you also include captions in any other languages that you support too. You might not have the resources to be able to create videos for every language that you work with, but accurate captions are an easy way to be more inclusive for anyone who interacts with your video content.
These are three steps that you could take to ensure that your content is as accessible as possible. If you do not try to make improvements, there is a high chance that you are only going to turn your customers away when you should be embracing them. Little gestures like this make your customers feel more welcome and can be great for building rapport with them. Identify some of the areas where your content could be made more accessible and make the relevant changes to it now.
