USPA Global Licensing Inc. (USPAGL) recently announced that U.S. Polo Assn. has been bestowed with two Gold Stevie® Awards from the 20th Annual International Business Awards® (IBA). U.S. Polo Assn. is the official brand of the United States Polo Association (USPA).
The awards were presented to U.S. Polo Assn. at a gala banquet event held at the Cavalieri Waldorf Astoria Hotel in Rome, Italy on Friday, October 13. The event was attended by USPAGL leadership and the brand’s Italian partners Incom, Bonis, Eastlab, and Eurotrade, as well as over 250 guests from various top companies and Stevie winners.
U.S. Polo Assn. was recognized for its achievements in two categories – ‘Achievement in Growth: USPA Global Licensing Takes Global U.S. Polo Assn. Brand to the Next Level with $2.3 Billion in Revenue,’ and for ‘Achievement in International Expansion: USPA Global Licensing/U.S. Polo Assn. Expands in 190 Countries.’ The judges awarded the multi-billion-dollar sport-inspired global brand with the highest scores in these competitive global growth categories.
“It is an honor for U.S. Polo Assn. to be a recipient of two Gold Stevie® Awards from the 20th Annual International Business Awards® for the very first time,” says J. Michael Prince, President and CEO of USPAGL, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “To be recognized for our sport-inspired brand’s achievements amongst strong global competition in one of the world’s premier business awards programs reflects the passion that our global team and strategic partners around the world have for building the U.S. Polo Assn. brand.”
On stage, the two gold trophies were received by Lorenzo Nencini, the CEO of Incom S.P.A.; Augusto Bonetto, the CEO of Bonis S.P.A.; Andrea Zini, the CEO of Eastlab; and Franco Zuccon, the CEO of Eurotrade, along with Stacey Kovalsky, the Vice President of Global PR & Communications for USPAGL.
The International Business Awards® is recognized as the world’s most prestigious business awards program. In 2023, the IBAs received entries from organizations across more than 60 nations and territories. This year, over 3,700 nominations were submitted by companies of all sizes and from virtually every industry, across a wide range of categories. The Stevie Award winners were determined based on the average scores provided by over 230 executives worldwide who participated in the judging process.
“Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet,” said Stevie Awards President, Maggie Miller. “The winners have demonstrated that their organizations have set and achieved lofty goals. We congratulate them on their recognized achievements and enjoyed celebrating them on stage in Rome.”
USPAGL highlighted U.S. Polo Assn.’s global expansion of brick-and-mortar stores, making it accessible to consumers in 190 countries, in the Achievement in International Expansion category. The judges recognized the brand’s adaptability and resilience in positioning U.S. Polo Assn. for growth and success in the international market.
In the Achievement in Growth category, USPAGL showcased U.S. Polo Assn.’s success in achieving $2.3 billion in global retail sales. The brand drove awareness of the sport of polo, expanded into new markets, and embraced digital strategies, resulting in significant sales growth and recognition as a top global performer.
Currently, U.S. Polo Assn. has over 1,200 retail stores worldwide, spanning across 190 countries, and generating $2.3 billion in global retail sales. The brand’s fast-tracked digital strategy has resulted in creating websites for over 40 countries in 20 different languages. The brand has activated over 7 million social media followers, strengthening U.S. Polo Assn.’s authentic connection to the sport of polo and consumers worldwide.
